It’s hard to believe Universal founder Carl Laemmle could have imagined the phenomenon that exists today when he first opened his studios to the public in 1915.


Universal Destination & Experiences announces new name and brand platform.


SUPER NINTENDO WORLD™ opens in Universal Studios Hollywood.


The fifth Universal destination, Universal Studios Beijing, makes its much anticipated debut.


Universal Studios Japan debuts the highly-anticipated SUPER NINTENDO WORLD™.


Universal’s Volcano Bay opens in Orlando, the first Water Theme Park developed by Universal.


Universal Studios Hollywood welcomes The Wizarding World of Harry Potter to the west coast and its park.


Universal Studios Florida unveils The Wizarding World of Harry Potter – Diagon Alley, creating the world’s first centrally-themed, multi-park experience connected by the famously known Hogwarts Express. In the same year, The Wizarding World of Harry Potter opens at Universal Studios Japan.


The second Universal Park opens in Asia, Universal Studios Singapore.

Comcast completes its acquisition of NBCUniversal.

NBCUniversal completes purchase of remaining shares of Universal Orlando Resort to attain sole ownership.


The Wizarding World of Harry Potter amazes fans and the industry when it opens in Orlando. It immediately sets a new standard for immersive, themed, hyper-authentic attractions.


Universal merges with NBC to form NBCUniversal.


Universal Studios Japan stages its grand opening as the first Universal park in Asia, shattering worldwide attendance records in its first year.


Universal’s Islands of Adventure debuts next to Universal Studios Florida, leading to the creation of Universal Orlando Resort. In addition to the new park and Universal CityWalk, the destination adds it’s first hotel, Portofino Bay, and will go on to add The Hard Rock Hotel and Royal Pacific Resort by 2001.


Universal CityWalk, a themed dining and entertainment complex, opens outside the gates of Universal Studios Hollywood. Six years later, Universal CityWalk would also open in Orlando.


Universal Studios Florida hosts a small Halloween event called Fright Nights. A year later, this would be renamed Halloween Horror Nights and go on to become the world’s premier Halloween event. Currently, the annual event is hosted at four Universal parks.


Universal’s second theme park, Universal Studios Florida, opens its gates. The park initially features rides based on Universal Studios Hollywood’s attractions with the addition of Nickelodeon Studios.


The Jaws ride debuts at Universal Studios Hollywood. The attraction featured a 25-foot animatronic shark and paved the way for other early hits such as King Kong and Earthquake: The Big One.


Universal Studios Hollywood begins offering tram tours. Fixed attractions would later be added to the tour, including the parting of the Red Sea.


Universal Studios opens to the public.