Universal Creative


Bringing the worlds of today’s most relevant stories and popular characters to life is no small task. For Universal Creative, it’s all in a day’s work. The Universal Creative team is responsible for designing, developing, engineering and producing the most innovative themed entertainment anywhere on Earth. Headquartered in Orlando, the company operates at Universal Destinations & Experiences locations around the world in the United States, Singapore, Japan and China.

Universal Creative
Diagon Alley at Night

The objective of Universal Creative is to create extraordinary content through unparalleled innovation, inspired collaboration and timeless partnerships. These partnerships have spawned such immersive destinations and attractions as The Wizarding World of Harry Potter™, Super Nintendo World™, Jurassic World VelociCoaster and Universal Beijing Resort.

While best known for these groundbreaking attractions, Universal Creative’s diverse team of designers, artists, architects, writers and more create the entire immersive and unforgettable experiences of our theme parks, resorts, hotels and entertainment destinations worldwide.

Jurassic World VelociCoaster