Groundbreaking New Exhibition Delivers an Immersive Look Inside the Epic World of Universal Theme Parks

Pre-sale Sign-Up Now Live; First Renderings Revealed

The Franklin Institute and Comcast NBCUniversal announce today Universal Theme Parks: The Exhibition, a first-of-its-kind experience that delivers an immersive and interactive exploration into the creativity and storytelling of Universal Destinations & Experiences’ themed entertainment. Making its world premiere at The Franklin Institute on February 14, 2026, in the heart of Philadelphia, guests can now sign up for early access to tickets and exclusive updates ahead of the public on-sale date at www.fi.edu.

The groundbreaking exhibition spans 18,000 square feet and features eight themed galleries, 25 interactive experiences, and over 100 original artifacts from fan-favorite attractions, including Jurassic World, DreamWorks Animation’s How to Train Your Dragon, Universal Monsters, and more. It celebrates Universal’s rich history of bringing iconic franchises to life in unique and creative ways, as well as developing thrilling attractions. The exhibit offers a special, inside look at the storytelling, innovation and world-building behind Universal’s legendary creations, from The World Famous Studio Tour, exclusive to Universal Studios Hollywood, to the most recent launch of Universal Epic Universe at Universal Orlando Resort and the largest and most technologically advanced theme park to open in the US in decades.

From animatronics, robotics, and ride design to costuming and special effects, guests will explore the artistry, creativity, and technology behind the thrills and chills of the award-winning Universal theme parks. The galleries will delve into the creative world of storyboard artists, animators, game designers, visual effects artists, and prop masters for a rare glimpse into the universe of innovation driven by talented teams that push the boundaries of themed entertainment and shape the future of epic experiences.

Exhibition features:

• Step into the Action: A fully immersive experience that puts you inside the magic of Universal’s greatest attractions.
• Unleash Your Inner Creator: Build coasters, design monster masks, and program animated figures using real theme park tools and technology.
• Get Up Close with the Icons: View ride vehicles, props, and more from fan favorite attractions like Jurassic World and Universal Monsters.
• See the Stars: Pose with costumes of your favorite characters like Toothless, Po, Tigress, and Gingy from Universal’s live shows.
• Explore the Tech Behind the Thrills: Discover the science, storytelling, and effects that power the parks.
• Strike a Pose: Snap photos with real props and themed environments.

To celebrate today’s announcement, early renderings have been released, offering a first look at the immersive galleries, original artifacts, and interactive experiences of Universal Theme Parks: The Exhibition.

“Hosting the world premiere of an exhibition of this caliber in 2026, during what will be a monumental year for the nation, is extraordinary,” said Larry Dubinski, President and CEO of the Franklin Institute. “We’re proud to add Universal Theme Parks: The Exhibition to the already impressive lineup of major events happening during the 2026 semi-quincentennial in Philadelphia.”

“The Franklin Institute is thrilled to present Universal Theme Parks: The Exhibition in partnership with Universal Destinations & Experiences, a trailblazer in the themed entertainment industry,” said Abby Bysshe, Chief Experience and Strategy Officer at The Franklin Institute. “This first-of-its-kind exhibition is an immersive showcase of the innovation and imagination behind theme park creation and demonstrates our commitment to delivering exceptional experiences with global audience appeal.”

“At Universal, we are known for creating mind-blowing attractions and experiences that shatter guest expectations, and for those wondering how we do it, this engaging exhibit offers an in-depth look that celebrates the talents of our team,” said Gerald Raines, Senior Vice President, Global Location Based Entertainment & Licensing, Universal Destinations & Experiences. “We’re proud to partner with The Franklin Institute to share the innovation, artistry, and technical expertise we use to bring beloved stories and characters to life for the millions of guests visiting our destinations each year.”

Universal Theme Parks: The Exhibition was created in collaboration with the award-winning creative design firm MDSX. The Franklin Institute proudly presents the exhibition in the Nicholas and Athena Karabots Pavilion and the Mandell Center from February 14, 2026, through September 7, 2026.

Comcast NBCUniversal is the local presenting sponsor, and PECO, the proud corporate partner of The Franklin Institute, is the associate sponsor of the exhibition.

“Comcast NBCUniversal has a rich history of delivering innovation and unforgettable moments and experiences to people around the world,” said Dalila Wilson-Scott, EVP and Chief Impact & Inclusion Officer, Comcast. “Our partnership with the Franklin Institute demonstrates how Philadelphia continues to be a home for inspiration, ideas, and creativity. We’re excited to bring the incredible and breathtaking world of Universal to life for our hometown to experience.”

About The Franklin Institute
Located in the heart of Philadelphia, The Franklin Institute is among the nation’s premier science centers and a renowned leader in science and technology learning. As a dynamic center of exploration, the museum blends storytelling, interactivity, and entertainment to create unique and inspiring experiences for guests of all ages. Over the past two decades, it has established itself as a premier destination for immersive traveling exhibits in North America, with a strong history of success in presenting major blockbusters and world premieres. Now in its 201st year, the museum remains at the forefront of innovation and a top destination for curious minds seeking to explore the wonders of science and technology. Visit fi.edu to learn more.

About Universal Destinations & Experiences (UDX)
Universal Destinations & Experiences, a unit of Comcast NBCUniversal, offers guests around the world the most innovative, immersive, and popular entertainment experiences. Our portfolio is comprised of world-class theme parks featuring the industry’s most thrilling and technologically advanced attractions, exceptional hotels and resorts, unique merchandise, games, virtual and live entertainment experiences. We use our rich collection of stories and franchises – from Universal Pictures, Illumination, DreamWorks Animation, and more— to take people to places they couldn’t imagine while creating memorable and emotionally fulfilling moments for people of all ages. Learn more here.